Tracy Hanchett

SVP, Licensing & Business Development

Tracy Hanchett is The Lumistella Company’s Senior Vice President of licensing and business development. A progressive leader with over 20 years of experience across licensing, business development, and partnerships, most recently at Hasbro with brands including NERF, Monopoly, and Play-Doh, she now oversees The Lumistella Company’s premier licensing program. Facilitating innovative collaborations and co-branding ventures for all the company’s brands including Elf Pets^®, Elf Mates^®, and The Elf on the Shelf^®, she provides strategic vision for the company’s expansion into Santaverse™.