Corporate Responsibility and Impact
The Lumistella Company creates joyful family moments and is the caretaker of The Elf on the Shelf® Santaverse™, the enchanted world of Santa Claus.

As a company, we seek to extend our core values of F.I.R.E. We operate our business and interact with the world around us (our employees, business partners, suppliers, retailers, consumers, and the communities in which we live and work) with an eye towards Family, Integrity, Respect and Excellence. As an entrepreneurial, family-owned, business, we are focused on being strong and responsible corporate citizens, staying true to our roots and ensuring we are “doing good” as we drive towards positive impact to the world around us.

Family
We see the world around us as our family, and we seek to treat that family with compassion, equality and empathy. We use the power of our brands to further the concepts of faith, hope and love. We focus on giving back through comprehensive philanthropy programming and opportunities for our employees to volunteer time and talent in our communities. We strive to be good global citizens and consider the impact of our decisions, recognizing we are stewards for a brighter tomorrow.

Integrity
We treat people fairly and aim to do the right thing. We seek to create stories and a corporate environment inclusive of the world around us. We consider impact as a core driver of key decisions – impact on people and environment. We seek to be a partner of choice within the global community because we act with integrity and conduct ourselves to high standards of character and compliance.

Respect
We respect the world we live in and make responsible and informed choices in our sustainability and business practices. We take responsibility for our actions and seek to maximize positive impact while minimizing harm. Through our products, services, and supply chain management, we aim to contribute to a better world.

Excellence
We always seek to put our best foot forward and drive towards excellence in all that we do. Our sustainable practices, responsible governance, and social contributions are continuously monitored and improved to meet the challenging requirements of the world we live in.