Press Release Archive

Launching Today: The Elf on the Shelf® Santaverse® Expands with Epic Middle-Grade Novel, ‘The Rise of Nicholas the Noble’

The Lumistella Company Unveils Additional Brand Partnerships to Power 20th Anniversary Milestone Ahead of Licensing Expo 2025

The Lumistella Company Kicks off Celebrations for the 20th Anniversary of The Elf on the Shelf® at New York Toy Fair

The Lumistella Company’s The Elf on the Shelf®: A Christmas Tradition Dominates Publisher’s Weekly Bestseller Lists with 4 Titles in the Top 10

Inc. Names Christa Pitts and Chanda Bell, Co-Founders and Co-CEOs of The Lumistella Company, to Its 2025 Female Founders 500 List

The Lumistella Company Celebrates 20 Years of the Elf on the Shelf® With a Flurry of New Games, Products and Experiences