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Welcome to The Lumistella Company

The Lumistella Company is home to the bestselling Christmas tradition The Elf on the Shelf®. Our private, family-owned publishing company launched in 2005 in metro Atlanta in order to publish our flagship title, The Elf on the Shelf: A Christmas Tradition, and a line of interactive books and consumer products followed.

Scout Elf Productions, a new entertainment subsidiary, marks a significant milestone in The Lumistella Company‘s “elf-olution”: Our second animated special, Elf Pets: Santa’s St. Bernards Save Christmas, is destined to become a modern-day Christmas classic, like the first special, An Elf’s Story, released in 2011. Just as our Scout Elf character has soared annually in Macy’s Thanksgiving Day Parade® since 2012, The Lumistella Company continues to reach for new heights, especially with our expansion into new markets around the globe. Here at the North Pole, Santa’s Christmas Spirit and holiday cheer are boundless!

Our Mission

“Tap into the magic of believing and love of tradition at Christmastime by creating Christmas characters, stories and lore through consumer products, immersive experiences and entertainment-based content.”

Our Brands