North Pole Press Room
Welcome to the North Pole Press Room, where you can find important news about The Lumistella Company and its brands, including The Elf on the Shelf, Elf Pets and Elf Mates.
If you need more information or would like to schedule an interview, please contact us as follows:
- For all MEDIA and BLOGGER INQUIRIES, please contact: Mallory Brown at mbrown@5wpr.com
- For INTERNATIONAL MEDIA and BLOGGER INQUIRIES,
please contact: Marcela Velez at marcela.velez@lumistella.com
Santa’s North Pole Facts
Corporate Press Materials
Corporate Press Releases
North Pole Overview One Sheet
Company Highlights Sheets
Company Story Video
Founder Bios and Headshots
Netflix Announcement
“Kids love their elves, and they want to tell you everything about them…
It’s so innocent and magical, you can’t help but smile”
– Business Insider | December 2023
“Lumistella has transcended its humble roots”
– Entrepreneur | December 2021
“The whole purpose of the company is to make joyful family moments.”
– Good Day Atlanta | 2023
“Christmastime IP giant”
– Entrepreneur | December 2021
Consumer Products
Elf Ideas
MagiFreez® Product Video
New Products Video Playlist
Elftastrophe Book Trailer
Elf Pets® Product One Sheet
