North Pole Press Room
Welcome to the North Pole Press Room, where you can find important news about The Lumistella Company and its brands, including The Elf on the Shelf, Elf Pets and Elf Mates.
If you need more information or would like to schedule an interview, please contact us as follows:
Santa’s North Pole Facts
“Kids love their elves, and they want to tell you everything about them…
It’s so innocent and magical, you can’t help but smile”
– Business Insider | December 2023
“The whole purpose of the company is to make joyful family moments.”
– Good Day Atlanta | 2023
Latest Elf on the Shelf Videos
Visit our official YouTube channel to watch our latest video content.