Our Products


Elf on the Shelf A Christmas Tradition

The Elf on the Shelf®: A Christmas Tradition

The Lumistella Company began in 2005 with the launch of our flagship box set The Elf on the Shelf®: A Christmas Tradition. Including a hardbound children’s storybook and one of Santa’s Scout Elves, this kit is now considered a Christmas season staple by more than 13 million consumers nationwide who have welcomed a Scout Elf into their homes. Learn More

Elf Pets A Reindeer Tradition

Elf Pets®: A Reindeer Tradition

In 2014, the reindeer because the first pet to be introduced in the Elf Pets® line. Each reindeer pal comes in a box set that includes a storybook explaining how these special creatures grow to full size on Christmas Eve to help Santa pull his sleigh. Learn More

Elf Pets A Saint Bernard Tradition

Elf Pets®: A Saint Bernard Tradition

Following fans’ favorable response to the Elf Pets® Reindeer, Santa’s Saint Bernard was introduced in 2016 to explain how Santa keeps the North Pole magical. Each pup comes in its own signature box set with a hardbound storybook telling their enchanting tale. Learn More

Scout Elf Express Delivers Letters to Santa

Scout Elf Express Delivers Letters to Santa

This innovative kit was unveiled to explain the North Pole’s secret way to get letters to Santa in the quickest way possible: with the Scout Elves! This kit includes everything families need to shrink letters to elf size so they can be delivered to the North Pole. These little letters also double as Christmas ornaments. This one-of-a-kind activity brings together the beloved Christmas traditions of writing letters to Santa, trimming the tree, holiday baking and The Elf on the Shelf®. Learn More


Claus Couture Collection

Claus Couture Collection®

Starting in 2009, Mrs. Claus began unveiling a yearly line of special apparel just for Scout Elves and Elf Pets® known as the Claus Couture Collection®. Full of adorable clothing and accessories just for the North Pole’s famous residents, this line of Elf Pets® and elf clothes always comes with Santa’s thoughtful instructions for use. Learn More

Scout Elves at Play

Scout Elves at Play®

As Santa’s Scout Elves grew in popularity, so did their presence on social media. Fans would snap pictures of where their elves had landed in the morning, creating the ever-popular sharing of “elf ideas.” The North Pole followed this trend by creating Scout Elves a Play®, a line of elf-sized tools, pop-out paper crafts and even mini props to help elves easily create special surprises for their families. Learn More